The Ghosts In Our Machine



Written and Directed by Liz Marshall
An interactive story Directed by The Goggles
Featuring Photographer Jo-Anne McArthur
Produced by Nina Beveridge & Liz Marshall
Produced in association with documentary
With “Give Up The Ghost” by Radiohead
Running Time: 92:00 & 60:00 mins.
Release: 2013

MASTERFUL  - James Cromwell, Actor
FINELY WROUGHT  – Betsy Sharkey, Los Angeles Times
COMPELLING - David DeWitt, The New York Times
UTTERLY ENGROSSING  – Earnest Hardy, Village Voice
**** (4 STARS) – Susan G. Cole, NOW Magazine

With the exception of our companion animals and a few wild and stray species within our urban environments, we experience animals daily only as the food, clothing,  animal tested goods and entertainment we make of them. This moral dilemma is often hidden from our view …


THE GHOSTS IN OUR MACHINE is a multi-award winning documentary that illuminates the lives of individual animals living within and rescued from the machine of our modern world. Through the heart and photographic lens of award-winning animal rights photojournalist Jo-Anne McArthur, audiences become intimately familiar with a cast of non-human animals. The film follows Jo-Anne over the course of a year as she documents several animal stories in parts of Canada, the U.S. and in Europe. Each story and photograph is a window into global animal industries:  Food, Fashion, Entertainment and Research. 

THE GHOSTS IN OUR MACHINE charts McArthur’s efforts to bring wider attention to a topic that most of humankind strives hard to avoid. Are non-human animals property to be owned and used, or are they sentient beings deserving of rights?

The connection that I have to animals while I’m photographing them is one of empathy.
There is a huge mistreatment and inequality between human and non-human animals,
and that’s always in the forefront of my mind. – Jo-Anne McArthur

Experience our Interactive Story now

The Ghosts In Our Machine Interactive is a cinematic online companion to The Ghosts In Our Machine documentary. A full-screen click-through narrative experience follows protagonist Jo-Anne McArthur through the pages of her photo-journal that she is busily compiling throughout the film.

The animals I’ve met are never far from my mind. I’m finally getting these thousands of stories down on paper.
– Jo-Anne McArthur

“Our goal was to create something that was reflective and respectful of the film’s profundity, but had its own breadth and depth, an experience that paralleled the story being told, and the passion and challenges of its main human subject, photographer Jo-Anne McArthur. The question of how to best lead an audience through the online experience was answered after we read some of Jo’s journal writing. It was insightful, passionate, human and the voice of a fascinating guide. To her voice, we layered select pieces of the film, and also content that the audience could meaningfully explore at their own pace with details, photographs, writing, captions and footnotes. We hope you enjoy the results of our collaboration.” – The Goggles, Interactive Directors


Since the spring of 2011 we have been building a loyal and passionate international following through the power of social media, especially through facebook, moderated by filmmaker Liz Marshall who posts fresh content regularly. Our magazine-themed website is a multi-media experience, we encourage everyone to take a few minutes (or a couple of hours) to peruse our website. You can add comments, share content, and meet our growing family of  Animal Ambassadors, they are activists, leaders, artists, scientists, doctors, celebrities and others who make a difference in the world for animals. Our website is where you can Learn More  and Get Involved. Let us know your thoughts on our Have Your Say blog.


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