The Ghosts In Our Machine




Directed by Liz Marshall
Interactive companion by The Goggles
Featuring Photographer Jo-Anne McArthur
Produced by Nina Beveridge & Liz Marshall
Produced in association with documentary
With “Give Up The Ghost” by Radiohead
Running Time: 92:00 & 60:00 mins.
Release: 2013

POWERFUL – Lucy Siegle, The Guardian | The Observer
FINELY WROUGHT  – Betsy Sharkey, Los Angeles Times
A REFRESHING DEPARTURE - Ezra Winton, Art Threat
UTTERLY ENGROSSING  – Earnest Hardy, Village Voice

With the exception of our companion animals and the wild and stray species within our urban environments, we experience animals daily only as the food, clothing, animal tested goods and entertainment we make of them. This moral dilemma is largely hidden from our view.

THE GHOSTS IN OUR MACHINE illuminates the lives of individual animals living within and rescued from the machine of our modern world. Through the heart and photographic lens of animal rights photojournalist Jo-Anne McArthur, audiences become intimately familiar with a cast of non-human animals. From undercover investigations to joyful rescue missions, in North America and in Europe, each photograph and story is a window into global animal industries: Food, Fashion, Entertainment and Research. THE GHOSTS IN OUR MACHINE charts McArthur’s efforts to bring wider attention to a topic that most of humankind strives hard to avoid.

Are non-human animals property to be owned and used, or are they sentient beings deserving of rights?

Experience our Interactive Story now

The Ghosts In Our Machine Interactive is a cinematic online companion to The Ghosts In Our Machine documentary by Liz Marshall. A full-screen click-through narrative experience follows protagonist Jo-Anne McArthur through the pages of her photo-journal that she is busily compiling throughout the film.

The animals I’ve met are never far from my mind. I’m finally getting these thousands of stories down on paper.
- Jo-Anne McArthur

“Our goal was to create something that was reflective and respectful of the film’s profundity, but had its own breadth and depth, an experience that paralleled the story being told, and the passion and challenges of its main human subject, photographer Jo-Anne McArthur. The question of how to best lead an audience through the online experience was answered after we read some of Jo’s journal writing. It was insightful, passionate, human and the voice of a fascinating guide. To her voice, we layered select pieces of the film, and also content that the audience could meaningfully explore at their own pace with details, photographs, writing, captions and footnotes. We hope you enjoy the results of our collaboration.” – The Goggles, Interactive Directors


Please look around our magazine-themed website. Meet our family of international  Animal Ambassadors, share content, watch the film and experience the interactive companion to the film. You can also Learn More  and Get Involved. Let us know your thoughts on our Have Your Say blog, we are gathering an international response. Since 2011,  we have been building a passionate international following through the power of social media, primarily facebook, moderated by filmmaker Liz Marshall.


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