GHOSTS MEDIA PRESENTS
A film by Liz Marshall
An interactive story by The Goggles
Featuring photographer Jo-Anne McArthur
Produced by Nina Beveridge & Liz Marshall
Produced in association with documentary
With “Give Up The Ghost” by RADIOHEAD
Running Time: 92:00 & 60:00 mins.
With the exception of our companion animals and a few wild and stray species within our urban environments, we experience animals daily only as the food, clothing, animal tested goods and entertainment we make of them. This moral dilemma is often hidden from our view …
ABOUT THE DOCUMENTARY
THE GHOSTS IN OUR MACHINE illuminates the lives of individual animals living within and rescued from the machine of our modern world. Through the heart and lens of acclaimed animal photographer Jo-Anne McArthur we become intimately familiar with a cast of animal subjects. Each story and photograph is a window into global animal industries: Food, Fashion, Entertainment and Research. All part of an epic photo project called We Animals, McArthur has documented the lives of animals around the world with heart-breaking empathic vividness.
THE GHOSTS IN OUR MACHINE charts McArthur’s efforts to bring wider attention to a topic that most of humankind strives hard to avoid. Are non-human animals property to be owned and used, or are they sentient beings deserving of rights?
The connection that I have to animals while I’m photographing them is one of empathy. There is a huge mistreatment and inequality between human and non-human animals, and that’s always in the forefront of my mind. – Jo-Anne McArthur
ABOUT THE INTERACTIVE STORY
The Ghosts In Our Machine – Interactive is a cinematic online companion to The Ghosts In Our Machine – Documentary, a film by Liz Marshall. A full-screen click-through narrative experience follows protagonist Jo-Anne McArthur through the pages of her photo-journal that she is busily compiling throughout the film.
The animals I’ve met are never far from my mind. I’m finally getting these thousands of stories down on paper.
– Jo-Anne McArthur
“Our goal was to create something that was reflective and respectful of the film’s profundity, but had its own breadth and depth, an experience that paralleled the story being told, and the passion and challenges of its main human subject, photographer Jo-Anne McArthur. The question of how to best lead an audience through the online experience was answered after we read some of Jo’s journal writing. It was insightful, passionate, human and the voice of a fascinating guide. To her voice, we layered select pieces of the film, and also content that the audience could meaningfully explore at their own pace with details, photographs, writing, captions and footnotes. We hope you enjoy the results of our collaboration.” – The Goggles, Interactive Directors
ABOUT OUR ONLINE ACTIVITIES
We have been building a passionate international social media following since 2011. Peruse our website, a high concept magazine themed multi-media Word Press environment – and meet our growing family of esteemed international Animal Ambassadors: activists, leaders, artists, scientists, doctors, celebrities and others who make a difference in the world for animals. And, our website is where people can Learn More about the four animal industries explored in the film, and where people can participate in our bi-monthly interactive Blog called the 5-Day Ghost-Free Journey: From food and fashion to entertainment and product testing and research, the Ghosts are the animals used within industries as commodities for our consumer goods.