The Ghosts In Our Machine

Victoria Moran

“This film surprised me in a series of remarkable ways. I’m familiar with the suffering of animals at the hands of humans and felt that I’d need to ‘psych up’ for an onslaught of upsetting images before watching THE GHOSTS IN OUR MACHINE. Instead, I witnessed an exquisite film that told the truth. Yes, there were some upsetting images — overlooking those would mean overlooking the truth — but the genius of this documentary is that the story of Jo-Anne McArthur’s ‘war photography’ in the trenches of animal-exploitation businesses is so compelling that I could watch every frame and be with Jo-Anne, with the filmmaker, and with the issues, while at the same time being re-inspired to do all I can to make a difference for the beautiful, valuable, and unique ‘ghosts’ in our machine.”

Victoria Moran
Author, Main Street Vegan
Director, Main Street Vegan Academy

Victoria Moran ( is the author of eleven groundbreaking books addressing veganism, spirituality, and health. These include the best-selling Creating a Charmed Life (in 30 languages); the essential vegan weight loss guide, The Love-Powered Diet; and her latest: Main Street Vegan: Everything You Need to Know to Eat Healthfully & Live Compassionately in the Real World. This book is endorsed by Russell Simmons, Moby, and Michael Moore; President Bill Clinton says “I’m delighted you’re helping to make the vegan lifestyle more accessible and achievable for as many people as possible”; and VegNews magazine calls Main Street Vegan “The Vegan Bible.”

A professional speaker and two-time Oprah guest, Moran has maintained a 60-pound weight loss through her three decades as a vegan. Her daughter and Main Street Vegan collaborator, Adair, was raised on a vegan diet (now an adult, Adair is still vegan and works as a stunt performer!). A certified holistic health counselor (CHHC, AADP), Victoria is in private practice as a Vegan Lifestyle Coach; she is also the director of Main Street Vegan Academy, training Vegan Lifestyle Coaches in four in-person intensives each year. Victoria hosts the weekly “Main Street Vegan” radio show on www.Unity.FM and lives with her husband, William Melton, and their rescue-dog, Forbes, in a LEED-certified green condo in New York City.

Read our Interview with Victoria Moran.


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